We were tasked with the following: Creating awareness about a weight loss pill that was being brought to market and creating awareness and buzz around that in a very human-like way. We strived for short copy and striking visuals and let the two together speak for themselves. Given the stigma around weight loss and how it has to change your life, we wanted to highlight that it doesn’t have to be so, while showing you can still be “you” and live your life (meaning, you can still eat and enjoy the things you love!), and be healthier and shed the pounds you want to.