I oversaw the account and lead all copy efforts on L'Oreal Paris during my time at Acxiom Digital, writing both copy and delivering content strategy for their email marketing and CRM efforts.

Because we had data for each of the L'Oreal Paris customers that opted-in, I was able to write all creative dynamically--using data such as age, preferences and purchases to deliver a truly unique and personalized user experience. 

I worked closely with both the Director of Marketing and the Director of CRM at L'Oreal to ensure that our campaign work each year was working to achieve the overall goal of increased lifetime engagement.